How to Build an Attractive Online Brokerage Website

4 min read

Online brokerages are booming. According to Broker Notes [1], a staggering 4.3 million people started trading in the past year. This influx of new investors has sparked fierce competition and brokers are all trying to attract these potential clients.

Every brokerage must have a strong online brand identity, regardless of its current development. Building and managing a great website may be an overwhelming task if you don’t have the necessary skills and knowledge.

Here’s the reality: potential clients are researching online and gathering information before opening an account. Statistics show an increase in searches for terms like “best online trading broker” and “how to pick a good broker.” This shows the importance of your online presence in attracting and retaining clients.

This article will provide you with useful advice for your online brokerage website. We’ll go over the important things you should focus on to create a website that not only informs but also converts potential customers.

 

Focus on User Experience (UX)

 

A well-designed user experience (UX) makes a website appear trustworthy, credible, and simple to use.  It makes your brokerage seem credible and user-friendly for online trading. Good UX can increase the chance of visitors becoming paying clients. What to look for:

 

Mobile-Friendliness

Mobile devices are becoming more dominant, thus you need to make sure your website works well on all screen sizes. This includes fast loading times, responsive design, and touch-friendly elements. A study by EMarketer [2] revealed that 60% of online traders primarily use mobile devices to access their brokerage accounts. Neglecting mobile optimization can lead to a significant drop in client interest.

 

Easy Navigation

Design a website with clear and concise navigation menus. Users should be able to quickly find the information they need. This can include sections for account types, fees, educational resources, and investment tools. A cluttered or confusing navigation structure can lead to frustration and lost leads.

 

Minimalism

When designing your website, focus on clarity and functionality. Avoid excessive use of flashy graphics, animations, or cluttered layouts. A minimalist design with a focus on usability gives your content center stage and creates a professional atmosphere.

 

Content for Client Acquisition and Education

 

Creating interesting content is important for attracting and maintaining customers. Here are some strategies to consider.

• Targeted Content: Create content that resonates with your ideal client. For example, provide beginner traders with educational resources. These can be about fundamental analysis, basic trading strategies or trading terminology. For more advanced traders, provide in-depth webinars and research reports. Research what questions they might be asking when searching for online brokerage sites and create your content so that it addresses those concerns.
• Benefits-Oriented Content: Highlight the unique selling propositions (USPs) of your brokerage platform. This could include features like commission-free trading. It could also include no limit on signals or advanced portfolio tools.

 

Engaging Call-to-Actions (CTAs)

 

• Craft clear CTAs: They guide users to take the desired action. This action could be opening an account, downloading a brochure, or signing up for a virtual account of your platform.
• Strategic Placement: Place CTAs strategically throughout the website. Particularly, on landing pages and at the bottom of informative content sections.

 

The Significance of Google Ranking

 

While having a visually appealing website is a terrific place to start, successful marketing depends on your website ranking well on Google. Considering that Google processes more than 5.9 million searches every minute [3], businesses want to show up on the first page of search engine results.

You need to keep an eye on the functionality of your website and take necessary measures to keep traffic coming in.

It takes work to rank well on search engine results pages. Adding website architecture to your search engine optimization (SEO) activities is an important step to raising your Google rating.

You have a better chance of ranking higher when Google can quickly and easily find your brokerage website pages. All thanks to a well-structured website. It allows you to connect with customers who are specifically seeking your services.

Identifying relevant keywords that potential clients use to search for online brokers is another essential part of SEO. We’ll cover SEO and keyword research more in a future article. It will focus on how to get more organic traffic for your brokerage website.

 

Understanding Traffic Drops

 

Your business’s success depends also on getting lots of internet traffic. This traffic boosts brand recognition and opens up more sales opportunities. You will, however, miss out on these important opportunities if your traffic abruptly declines.

There are several reasons why your website may experience a decline in traffic. For example, recent changes to your website can negatively affect its loading time. This can be detrimental to search engine rankings.

Even minor technical issues can have a significant impact on your website traffic. Use a variety of technologies, (Google Analytics. Use Google’s Mobile-Friendly Test and Google Webmaster Tools) to diagnose and resolve technical issues. Start by resolving slow website load times, 404 errors, and inaccurate or missing on-page SEO items, among other issues.

In conclusion, by focusing on UX and making valuable content, you can make your website search engine friendly. This will help you build a strong online presence that attracts and converts online traders. In a future post, we will look at SEO and how to increase organic traffic to your online brokerage website.

 

At Protonix, we understand the needs of online brokerage businesses. That’s why our package consists of a full set of solutions – website development, Webtrader, CRM, Mobile App, and Cashier.

 

Our website development services go beyond the elements discussed in this article. Our experts will look at every part of your online presence and create a website that will position you as a leader in the online trading sector.

 

Don’t wait to capitalize on the online brokerage boom!

 

Contact Protonix today to learn more about our solutions and how we can help you launch your brokerage.

References:

[1] https://www.brokernotes.co/modern-trader

[2]  https://www.emarketer.com/chart/257619/Device-That-US-Smartphone-Owners-Primarily-Use-Conduct-Select-Activities-Feb-2022-of-respondents

[3] https://www.semrush.com/blog/google-search-statistics/